Dana Smith by Hedi Stanton for Proenza Schouler White Label Spring-Summer 2025

Dana Smith by Hedi Stanton for Proenza Schouler White Label Spring-Summer 2025 Ad Campaign
Dana Smith by Hedi Stanton for Proenza Schouler White Label Spring-Summer 2025 Ad Campaign

Proenza Schouler White Label Spring-Summer 2025 Ad Campaign @proenzaschouler
Designers: Jack McCollough and Lazaro Hernandez
Model: Dana Smith @danakatesmith
Photographer: Hedi Stanton @hedistanton_
Stylist: Jay Massacret @jaymassacret
Hair Stylist: Takayoshi Tsukisawa @tsukihair
Makeup Artist: Ayaka Nihei @ayaka_nihei
Casting Director: Rachel Chandler

Dana Smith by Hedi Stanton for Proenza Schouler White Label Spring-Summer 2025 Ad Campaign
Shop Proenza Schouler White Label / Photographer: Hedi Stanton. Stylist: Jay Massacret. Hair Stylist: Takayoshi Tsukisawa. Makeup Artist: Ayaka Nihei
Shop Proenza Schouler White Label / Photographer: Hedi Stanton. Stylist: Jay Massacret. Hair Stylist: Takayoshi Tsukisawa. Makeup Artist: Ayaka Nihei
Dana Smith by Hedi Stanton for Proenza Schouler White Label Spring-Summer 2025 Ad Campaign
Shop Proenza Schouler White Label / Photographer: Hedi Stanton. Stylist: Jay Massacret. Hair Stylist: Takayoshi Tsukisawa. Makeup Artist: Ayaka Nihei
Shop Proenza Schouler White Label / Photographer: Hedi Stanton. Stylist: Jay Massacret. Hair Stylist: Takayoshi Tsukisawa. Makeup Artist: Ayaka Nihei
Dana Smith by Hedi Stanton for Proenza Schouler White Label Spring-Summer 2025 Ad Campaign
Shop Proenza Schouler White Label / Photographer: Hedi Stanton. Stylist: Jay Massacret. Hair Stylist: Takayoshi Tsukisawa. Makeup Artist: Ayaka Nihei
Shop Proenza Schouler White Label / Photographer: Hedi Stanton. Stylist: Jay Massacret. Hair Stylist: Takayoshi Tsukisawa. Makeup Artist: Ayaka Nihei
Dana Smith by Hedi Stanton for Proenza Schouler White Label Spring-Summer 2025 Ad Campaign
Shop Proenza Schouler White Label / Photographer: Hedi Stanton. Stylist: Jay Massacret. Hair Stylist: Takayoshi Tsukisawa. Makeup Artist: Ayaka Nihei
Dana Smith by Hedi Stanton for Proenza Schouler White Label Spring-Summer 2025 Ad Campaign
Shop Proenza Schouler White Label / Photographer: Hedi Stanton. Stylist: Jay Massacret. Hair Stylist: Takayoshi Tsukisawa. Makeup Artist: Ayaka Nihei
Shop Proenza Schouler White Label / Photographer: Hedi Stanton. Stylist: Jay Massacret. Hair Stylist: Takayoshi Tsukisawa. Makeup Artist: Ayaka Nihei
Dana Smith by Hedi Stanton for Proenza Schouler White Label Spring-Summer 2025 Ad Campaign
Dana Smith by Hedi Stanton for Proenza Schouler White Label Spring-Summer 2025 Ad Campaign