Prada Fall-Winter 2017 Ad Campaign: A City of Women
Models: Amanda Murphy, Freja Beha Erichsen, Kiki Willems, Mia Brammer, Natalie Westling, Saskia de Brauw
Photographer: Willy Vanderperre / Stylist: Olivier Rizzo
Hair Stylist: Guido Palau / Makeup Artist: Pat McGrath
‘A City of Women portrays the Prada woman today, yet this is not woman as singular, but legion, presented in multiple incarnations to reflect the many facets of contemporary femininity. As in a city, these different walks of life, different visions of women, co-exist, intermingle, contrast and compliment. The Prada woman is never static, nor easily defined.
A study of different characters and different moods, emotion and narrative is evoked through the clothes and the women themselves, photographed in a space stripped to bare concrete. Removed from context and distraction, these become pure portraits of women, each an embodiment of a part of Prada.’
