Erin Harrison by Mark Kean for Joseph Fall 2022 Ad Campaign

Joseph Fall 2022 Ad Campaign @josephfashion
Model: Erin Harrison @erinrruby
Photographer: Mark Kean @markrkean
Stylist: Monika Tatalovic @monikatatalovic
Hair Stylist: Franziska Presche @franziskapresche
Makeup Artist: Siobhan Furlong @siobhan_furlong
Casting Director: Piotr Chamier @piotrchamiercasting

For Autumn, JOSEPH transitions into the cooler season with a versatile collection that sees modern influence combine with iconic house design codes. Combining creative influences including brutalist architecture and geometric abstract art with the savoir faire of the Paris Atelier, the collection focuses on considered fabrics, enhanced with graphic patterns and artisanal treatments for distinctive character. Relaxed shapes are presented in a neutral palette of camel and cobblestone, with flashes of horizon blue and rooibos red for warmth. Fabrics remain light and fresh with cotton poplin, silk satin, and cashmere blends, while suiting is elevated in painted wool silk. Signature knitwear remains lightweight in cashmere and fine merino wool, while denim is introduced as a key fabric for the season, combining sustainable production processes and JOSEPH tailoring techniques for a modern, considered approach.

• Joseph Spring-Summer 2022 Lookbook
• Joseph Fall-Winter 2021 Lookbook
• Heejung Park by Janneke Van der Hagen for Joseph Fall 2020 Lookbook
• Deirdre Firinne by Mark Kean for Joseph Pre-Fall 2020 Lookbook
• Hayett McCarthy for Joseph Fall 2020 Lookbook

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